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These days, people are more than willing to roll up their sleeves and design their own websites. Instead of working with an expert, many business owners spend hours choosing colors and fonts, while painstakingly trying to figure out where to put all of those buttons. Unfortunately, some things are better left to the experts. Here are two reasons that you should hire a professional to make your website, instead of creating one on your own.
1: First Impressions Count
Before your store opens in the morning, do you spend a few minutes cleaning the place up? If you are like most business owners, you probably meticulously vacuum the carpets and arrange those racks. Unfortunately, unless you have an impeccable eye for design, your first website might not look quite as nice.
The fact of the matter is that there are graphic design rules that you might not be familiar with, which could lead you to make mistakes. For example, you might decide to use soft pink text against a cream-colored background to match your company colors. Unfortunately, text and background colors that match too closely are notoriously difficult to read. In an effort to make your website look professional, you might mistakenly use copyrighted images, which could lead to a frustrating lawsuit.
By hiring a web developer who knows what they are doing, you might be able to avoid common design flaws. Graphic designers have access to all of the best stock photography and fonts, so they can develop a gorgeous website for you without infringing any copyright laws.
2: Web Surfers Aren't Patient
If you are new to web development, you might decide to fill your page with videos, music that plays automatically, or fun GIFs. Unfortunately, this type of content might make your page load a little slower than it should, which could frustrate your online visitors. Believe it or not, 40% of web surfers will abandon a page if it takes longer than 3 seconds to load.
However, web designers know how to create webpages that function properly under pressure. By compressing images, using the right design elements, and creating the page with proper coding, you won't have to worry about your website taking forever to load. When your online visitors can quickly glance through your website without having problems, you might be more likely to keep them shopping in your online store.
Being smart about your company website might help you to improve your online traffic, so that you can be successful.
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